International Business: Competing in the Global Marketplace: 2025 Release
| By: | Charles W. L. Hill |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 9781265902667 |
| eText ISBN: | 9781264383900 |
| Edition: | 0 |
| Copyright: | 2023 |
| Format: | Reflowable |
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Market-defining since it was introduced,International Business:Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.