Marketing Management: 2025 Release
| By: | Greg Marshall, Mark Johnston |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 9781260381917 |
| eText ISBN: | 9781264155415 |
| Edition: | 0 |
| Copyright: | 2023 |
| Format: | Reflowable |
Lifetime - $123.44
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.