Business Intelligence, Analytics, Data Science, and AI
A Managerial Perspective| By: | Ramesh Sharda; Dursun Delen; Efraim Turban |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780137931286 |
| eText ISBN: | 9780137931361 |
| Edition: | 5 |
| Copyright: | 2024 |
| Format: | Reflowable |
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Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of Artificial Intelligence, data science and analytics, and will prepare you to apply that knowledge to a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experience employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”